CLARB Welfare Study Presented at Ohio Chapter ASLA Annual Meeting

    CLARB Welfare Study Presented at Ohio Chapter ASLA Annual Meeting - Thursday, May 17, 2012

    Ohio Board of Landscape Architect Examiners member, Tim Schmalenberger, and Executive Director Amy Kobe made a presentation to the Ohio Chapter of the American Society of Landscape Architects 2012 Annual Meeting in Columbus. The presentation discussed the groundbreaking study commissioned by the Council of Landscape Architectural Registration Boards (CLARB), which sought to define public welfare as it relates to the profession of landscape architecture, and, using Central Ohio projects as examples, illustrates the impacts and benefits of landscape architecture has on the public welfare. A copy of the presentation is available here and a copy of the study is available here.

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    Recruiters Not Calling You? Five Reasons Why—And How To Fix It

    You’ve been hoping for a new job, but your phone is silent. No recruiters calling, no job offers; it’s so quiet you can almost hear the crickets outside. Maybe it’s time to reassess.

    Does this sound like your job search efforts?

    • You’ve sent out hundreds of resumes to countless job postings but received little or no response.
    • You’ve left dozens of voice mails to recruiters explaining why you are a perfect fit—and they never return your call.
    • You’ve tweaked your resume so many times you no longer recognize it.

    If this describes your situation, you are not alone. Many talented, qualified job seekers get ignored by recruiters and hiring managers simply because their resume has one or more of the following problems.

    1. Your resume highlights your lack of industry experience

    Most recruiters are looking for a point-by-point candidate match when screening resumes. Industry background usually ranks high on the list of qualifying issues. If you don’t have experience in that industry, your resume is going straight to the circular file—unless you can give them a compelling reason to keep your resume in the stack.

    If you lack specific industry experience, but you know you have the basic skills for the job, try highlighting your transferable skills instead. Job seekers who lack industry experience can make it past the resume screener by proving their ability with skills they have that transfer from industry to industry. Examples of transferable skills include expertise gained in sales, customer service, finance, accounting, negotiation, cross-functional communications, and/or team building. Look at the skills they need, then figure out how your background is a match.

    2. Your resume shouts “Overqualified!”

    Nothing scares off a recruiter faster than a candidate who is obviously overqualified for the job. The two main concerns are (1) that the candidate would soon get bored and leave at his earliest convenience, and (2) that the candidate would be too expensive to hire. Even worse is the assumption that the over qualified candidate is on a downward career slope—a has-been with all his best years behind him.

    There are, however, many valid reasons job seekers wish to downsize to jobs with fewer responsibilities. Whatever your reasons, tailor your resume to fit your current career objective. This means you’ll want to play down your prior responsibilities, list only relevant education (don’t list a PhD if you are applying for a mid-level management position!), and emphasize tactical experience over strategic planning when appropriate.

    3. Your resume is crammed with information, but not the right kind

    Pity the poor recruiter who must get through 200 applicant resumes before lunchtime. If your resume is in the pile, it will get a quick scan and pass over if she can’t find what she is looking for in less than 30 seconds. If you have a resume that is disorganized or full of dense blocks of text, how will the recruiter learn anything about you?

    You’ll catch the recruiter’s attention if you have a clear, easy-to-read resume that highlights your skills and accomplishments, even at a glance. The first rule of resume effectiveness is relevancy, so edit out the past data and redundant facts that aren’t relevant to your current career path. Fill your resume only with the skills needed for that particular job, and you’ll go a long way toward getting a recruiter’s attention.

    4. Your resume has too little information

    While the “strong, silent type” may be attractive in men, it just plain flops in a resume. A resume that looks more like an outline just doesn’t give the reader enough to work with. Recruiters don’t want to guess what you did at your last job. You need to include enough information to give prospective employers a vision of the possibilities if they choose to hire you.

    If you struggle with what to include in your resume, use job descriptions to help you understand what recruiters will want to find in your resume. Then review your previous jobs to determine what skills you have that will be a good match.

    5. Your resume doesn’t include accomplishments

    If you haven’t thought lately about how your employer has benefited from having you as an employee, it’s a sure bet that your resume is lacking in accomplishments. Remember, as a job seeker you are selling your talents, and you are competing with many others who have the same qualifications as you do. Accomplishments give recruiters a reason to choose you over others for the interview short list.

    Give screeners ample reason to select you for interview. Highlight how you have saved time, increased efficiency, cut cost and increased client satisfaction. After all, if you don’t tell them, nobody else will!

    If you use this five-point checklist to restructure your resume, you’ll soon hear back from recruiters who appreciate qualified, articulate and confident candidates. The time you spend enhancing your resume could shave off months of fruitless labor and frustrating effort in your job search.


    Deborah Walker, Certified Career Management Coach

    Read more career tips and see sample resumes at:

    email: [email protected]



    How To Write the Perfect Cover Letter

    Your cover letter has only one job. It is meant to entice the reader to open and read your resume. Sounds simple, but job seekers often stress as much over their cover letter as they do the resume. If this sounds like you, relax, there is a simple approach to cover letters that will streamline your application process and give you confidence every time you send out your resume. Just keep these three cover letter tips in mind and you'll never stress over writing them again.

    1. Keep it short.

    More often than not you'll send your cover letter via email or some other electronic system. Your reader won't be looking at a piece of paper, but at their computer screen. Ever notice how short your reading attention span is when you're reading text on your computer? That's why online articles are typically shorter than print articles. The same holds true for email messages. If you've got 60 messages in your inbox you don't have the patience for lengthy text. Now imagine you're a recruiter or resume screener and you must get through a couple hundred resumes in a day. If you want your cover letter read keep it short, concise and to the point.

    2. Focus on qualifications.

    Most job seekers freeze up when writing cover letter because they don't know what information recruiters want to see. The first person in an organization to read your resume is a recruiter or HR professional who acts as a screener. They are interested only in identifying candidates who match match their set of qualifications. The better the match the higher the interest. Don't worry about explaining why you are interested in the position, the screener probably doesn't care. He/she only want to know if you qualify as a viable candidate. Use the job posting as a guide to know exactly what qualifications to mention in your cover letter.

    3. Don't try to get fancy.

    Job seekers get frustrated writing cover letters because they try to make it into a creative writing exercise. That's not necessary. It's much more important that you keep your ideas clear and easily understood. When writing about your qualifications do use the same verbiage to describe your skills as the job posting. You'll make the resume screener's work much easier and they will recognize you as a perfect candidate match much quicker.

    Using this simple approach will allow you to take a customized approach with each cover letter you send. Generic cover letters usually sound canned no matter how much time was spent writing them. Worse, a one-size-fits all cover letter looks like it was borrowed off the page of a sample cover letter book. Would you take the time to read a mass-produced letter?

    I'm often asked if cover letters are still relevant in today's fast-paced job market. While the form has changed from paper to electronic they are still a vital part of your job-search marketing materials. Cover letters provide your first opportunity to make a good impression on your potential new employer. It pays to write them with clarity and simplicity.


    Deborah Walker, Certified Career Management Coach

    Read more career tips and see sample resumes at:

    email: [email protected]




    Ten Signs of Job Dissatisfaction: Don’t Ignore Them!

    Are you completely happy with your current job? If not, now is a great time to analyze your job satisfaction. There are ten sure signs that you are experiencing job dissatisfaction. If you:

    • Dread Mondays or coming to work
    • Can’t wait for Friday
    • Are often bored at work
    • Feel tired or chronically fatigued
    • Avoid your boss and dread meetings
    • Have no enthusiasm or sense of self-worth
    • Feel like you are getting nowhere in your job
    • Take work stress home
    • Question your choice of industry or occupation
    • Can’t think of a way out

    Any of the above signs indicate a need for change. The biggest career mistake is to ignore those indicators. A head-in-the-sand mentality can lead to a downward career spiral that ends with disappointment and “what if” regrets.

    Here are three great ways to facilitate positive change:

    Analyze your career choice.

    Is the problem your boss or employer—or is it that you have chosen the wrong occupation? Before you take any action, make sure you know what needs to change.

    Don’t make the mistake of throwing away a good career (ex. accounting, sales, finance) when the problem is really the person you work for. On the flip side, if you’re not cut out for sales, then changing employers isn’t going to help the problem.

    A career coach can guide you to determine which of these problems is causing your unhappiness and give you ideas for your next career move.

    Update your resume.

    Updating your resume can give you a great confidence boost. You’ll feel better immediately if you know you are ready whenever opportunity knocks.

    Be careful, however, that your resume doesn’t resemble a house with too many additions, each resembling a different style. If you have simply added to the same old resume job after job, it’s time to “tear down that old shack” and rebuild your resume from the ground up.

    If your old resume format doesn’t live up to your professional image, you may want to consult a resume coach. You’d never wrap a ruby ring in old newspaper, and you should never present your career with anything less than professional polish.

    Brush up your interview skills.

    If you have been on the job for a couple of years, your interview skills are probably rusty. Don’t make the mistake of blowing off the first few interviews as practice. They might be the perfect jobs for you!

    You’ll feel much more confident and comfortable if your interview skills are honed before you step into the first interview. To determine your current level of interview expertise, answer the following questions:

    • Do you know the toughest interview questions—and how to answer them?
    • Can you answer the salary question without compromising the level of starting salary at offer time?
    • Can you recognize the most common interview styles—and respond without showing stress?

    If you aren’t sure, then it may be time to visit with a career coach who can help you prepare to WOW them in every interview.

    Job dissatisfaction is an indication of needed change. Take the steps of change by investing in the appropriate job-search skills and tools, and you will be in a position to change your job—and your life—for the better.


    Deborah Walker, Certified Career Management Coach

    Read more career tips and see sample resumes at:

    email: [email protected]



    How To Avoid Job Interview Brain Freeze

    Have you ever experienced brain freeze during a job interview? You are asked a question and your mind goes blank—it's horrifying. You lose composure as well as confidence. Your interview goes down hill from there. Brain freeze most often happens as a result of behavioral or situational interview questions that are not anticipated before hand. As a career coach, this is the most common interview problem I hear about from my clients. With the right preparation you can avoid the nightmare of brain freeze and improve your interview performance greatly.

    First of all, it's important to understand what a behavioral or situational interview question is. It is any question that start with:

    Tell me a time when …

    Give an example of …

    Describe a situation when …

    Employers ask these types of questions with the assumption that past behavior indicates future performance. These questions reveal a lot about a candidate, including a candidates ability to think fast on their feet. Given that interviews are inherently stressful, many job seekers find it extremely difficult to think fast during interviews. Here are four steps that will help you prepare for any interview question.

    Take inventory of your accomplishments.

    This requires more than a cursory mental note of the good stuff you've done in the past year. Take a systematic approach by asking yourself what challenges you've faced in each of your positions over the past five or more years. Try asking yourself

    What processes have I improved?

    How have I made work easier for others?

    What did I do to save my company money?

    When did I find a solution to a departmental problem.

    How did I save time?

    When did I go beyond the call of duty to solve a customer problem?

    Write out your answers to these questions. Remember to include the quantitative details when appropriate. Include dollars saved, hours cut, percentage increased etc.

    Study the job description.

    With your list of accomplishments in hand you are ready to turn your attention to the job description. Study the requirements to determine the all possible challenges involved with the job. If the actual job description is skimpy in details, look to other similar positions listed to help fill in the blanks. Additionally, ask others who hold similar positions what their greatest challenges of the job are. Write out your list of anticipated challenges.

    Create a list behavioral questions.

    Turn your list of challenges of the position into a list of questions that start with:

    Tell me a time when you …

    Describe a situation when …

    Have you ever had to …

    Your list will look something like:

    Tell me a time when you had to cut costs out of your annual budget.

    Describe a situation when you had to fire a friend.

    How would you go about repairing a relationship with a disgruntled client?

    Use your list of accomplishments to answer your behavioral questions.

    Ask a friend to help you role play your interview answers. You should feel very comfortable communicating your success stories. The more time you practice actually talking about your accomplishments the faster you'll be able to recall your stories in your next interview.

    With interview performance more important than ever before it pays to prepare, prepare, prepare. There is no such thing as over preparation when it comes to interviews. Use this 1,2,3,4 approach to interview prep and you'll be surprised at how much more confident you'll feel in your next interview. The better you interview the faster you'll be at your new job.


    Deborah Walker, Certified Career Management Coach

    Read more career tips and see sample resumes at:

    email: [email protected]



    2013 Annual Meeting: Millennium Park Quadruaple Net Value Report

    Attendees of the 2013 OCASLA Annual Meeting:

    Edward K. Uhlir, FAIA, Executive Director of Millennium Park, Inc. has been kind enough to share with us the Millennium Park Quadruaple Net Value Report released by Texas A&M University and DePaul University in the summer of 2011. Statistics outlined in this report were cited in the presenation given by Ed at the 2013 OCASLA Annual Meeting in Columbus.